ThinkFirst chapter directors recruit and coach VIPs to join them as ThinkFirst presenters: the science and safety tips are presented by the health educator and the personal testimony is given by a VIP. Student evaluations show that 'hearing from someone who has been injured' is a leading factor in improving one's safety habits. As a team, the information they share:
• increases students' knowledge about the brain and spinal cord, risk factors and their ability to protect themselves
• changes attitudes about taking safety measures seriously, such as putting the phone away while driving or wearing a bicycle helmet
• encourages behavior change, like buckling up every time they are in a vehicle